Marketplace di Brico: come funziona e come impiegarlo

How to sell on Brico

Selling on Brico.be, one of the main players in DIY and home improvement in Belgium, is by invitation only.

Access to the marketplace is reserved for selected merchants, who must pass an approval process managed directly by the Brico team.

Here are the main steps to apply:

contact request: it is necessary to send an application to the Brico Marketplace team, presenting your company, the assortment and the channels already active.
Catalog evaluation: Brico favors products in line with its positioning, such as tools, outdoor furniture, electrical material, lighting and household items.
Technical onboarding: once accepted, the integration process with the Brico system begins via Mirakl (the platform on which the marketplace is based).
Order management and logistics: the merchant is responsible for shipping and customer service, according to the standards required of all those who decide to sell on the marketplaces.

Brico.be carefully selects its partners: it does not look for simple retailers, but for real sector specialists. Here is the ideal profile:

companies with a catalogue consistent with the Brico world: tools, gardening, outdoor furniture, light construction, electricity, home automation.
Merchants already active on other marketplaces: Brico favors operators with experience and demonstrated logistical capabilities.
Ability to independently manage logistics: punctual shipments, tracking, customer care and return policies compliant with European standards.
Solid reputation and structured commercial management: rapid processing times, reliable stock, quality product content (titles, descriptions, images, technical attributes).

Being selected by Brico.be is not a given, but it is a sign of authority in the DIY world.