Sell on Kaufland: general information

Kaufland Global Marketplace lets you sell on multiple European national marketplaces with a single registration, centrally managing offers, orders, and product data—a unique “multi-country” solution in the EU.

How to sell on Kaufland

Single onboarding, then activate your desired countries; centralized control and add-on services (e.g., Sponsored Product Ads). Designed to scale quickly across multiple markets on one infrastructure.

Ideal seller profile

Competitive general merchandise catalogs with localization capabilities (language, VAT, returns) and European logistics.

Ideal for operators ready to scale across DACH/CEE.

Internationalization

Go live in multiple EU markets with a click (Kaufland.de plus other ecosystem countries such as PL, CZ, SK, AT—coverage expanding over time).

Addressable audience in the tens of millions of customers/month across active markets.

Payments and logistics

Standard seller setup with local payment methods, first-level seller support, and unified base subscriptions that are easy to adjust.

How much does it cost to sell on Kaufland

A monthly base fee per account (covering active marketplaces) plus category/country commissions. Conditions vary—always verify the current fee schedule at sign-up.

"For over eight years, I've been helping sellers of all sizes, from diverse product categories to unique needs. I'm happy when I help businesses achieve their goals."

eCommerce Manager, MarketRock.it Cristina Cairone

Start selling on Kaufland

Let’s define your country rollout, catalog localization, and fulfillment rules (DE as pilot market, then expand).

Use cases

Resources