Sell on the Redcare marketplace

Sell on Redcare: general information

Redcare (formerly Shop Apotheke Europe) is one of Europe’s leading online pharmacy players. Its marketplace extends the assortment with selected brands and retailers across categories such as OTC, wellness, personal care, and home health. The “pharmacy-like” purchase frequency drives high repeat rates and loyalty—ideal if you’re aiming for steady growth and order repetition.

How to sell on Redcare

The model is a seller marketplace: you’re integrated into the catalog and sell/ship directly to the end customer while Redcare provides the technology and front-end.

The partner program operates across multiple national domains (e.g., DE, AT; Redcare brand in IT and Farmaline in BE).

Ideal Redcare seller profile

Brands and retailers aligned with health/wellness, with rigorous product data, reliable stock, and fast SLAs.

Pluses: para-pharma, beauty, and supplements assortment; documented quality policies; and customer care in the local language.

Internationalization

Multi-country footprint with dedicated domains: Germany and Austria (shop-apotheke.com / .at), Italy (redcare.it), and Belgium (farmaline.be).

A solid fit for DACH/BeNeLux and IT strategies.

Payments and logistics

You manage sales and shipping as a seller; Redcare provides the platform, traffic, and local payment methods.

How much does it cost to sell on Redcare

Monthly fees and commissions are agreed with the account team by category and country (typical for vertical marketplaces).

"For over eight years, I've been helping sellers of all sizes, from diverse product categories to unique needs. I'm happy when I help businesses achieve their goals."

eCommerce Manager, MarketRock.it Cristina Cairone

Start selling on Redcare

Talk to our eCommerce Manager: we’ll assess your assortment, target countries, and operational integration for a fast go-live.

Use cases

Resources