Logo Decathlon lungo

Selling on Decathlon: general information

The Decathlon family business was founded in France in 1976 and boasts a global presence with 2080 stores in 56 countries, a turnover of 15 billion in turnover.

Selling on Decathlon means landing on the sports platform candidate to be the most illustrious in the world, boasting presence in 15 different countries. With its presence on the web, Decathlon extends its range of sports products with over 100 brands: from Adidas to Puma, from Santini's rainbow jersey to organic nutrition products for athletes.

How to sell on Decathlon

The onboarding process on the Decathlon marketplace is selective and is based on the following elements:

  • Credibility. The seller must be establish human contact with the company. and financially compliant (by Lemonway standards). Those companies based in Europe and already active with a physical or online distribution are eligible.
  • Quality. The products are CE marked and the datasheets must be translated into the languages of the countries where they are distributed.
  • Passion for sports. The turnover or articles produced by the seller should mostly come from the sports category.
  • Customer service. The performance on other marketplaces on which the seller sells must be greater than 4/5 and a dedicated after-sales service is required for sports equipment manufacturers.

If you meet these requirements, you can fill out the form on this page.

Identikit of the ideal seller for Decathlon

The ideal seller for Decathlon is a brand in the sports category, whether it is sports equipment, clothing, accessories, devices, food or even services (such as APPs, events, etc.).

Each seller must pass a validation by Lemonway, which is the entity in charge of managing transactions between Decathlon and its partners.

“For over 8 years I have been helping sellers form different product categories, company sizes and with even specific needs. I am happy when I help organizations to achieve the goals we setted up.”

Start selling on Decathlon

Fill out the form to be contacted by one of our eCommerce Managers and discover the opportunities to sell on Decathlon.


The country sale in Europe can be activated simply.

The translation is essential to be able to sell the products in the 13 available countries which are, in addition to Italy:

  • Belgium
  • Spain
  • Pland
  • Germany
  • Holland
  • France
  • UK
  • Portogual
  • Romania
  • Czech Republic
  • Hungary
  • Swiss

The translation of the product sheets can be achieved automatically thanks to the integrated Deepl platform while remaining the responsibility of the texts to be borne by the seller.

Payments and logistics

Payments that the customer recognizes in Decathlon are paid to the seller via the Lemonway platform.

Decathlon offers the logistics service to the seller for the countries of Italy, France, Germany and Belgium.

How much does it cost to sell on Decathlon

Sales commissions are calculated according to the canonical calculation of commissions on sales, different by product category. 

Some bands, are as follows:

  • 18% on services such as APPs or events
  • 16% cycling equipment, sports shoes, sports nutrition
  • 13% bicycles, big size fitness equipment
  • 10% electronics and hi-tech

A monthly fee of €40 is added to the sales commissions

Do you want to start selling on Decathlon?