General information about Zalando

Zalando is the best known site for the sale of clothing, shoes and accessories in Europe. Born within Rocket Internet, Startup Studio of the three Samwer brothers, Zalando boasts over 40 million customers and a turnover of around 8 billion euros. Selling on Zalando means working with a reliable and recognizable partner on an international scale.

How to sell on Zalando

Zalando contemplates two sales methods whose respective programs are called Wholesale and Partner Program. Selling with the Wholesale program means selling products in bulk to Zalando, which will distribute them through its channels.

The Partner Program sales method, on the other hand, is the one through which the marketplace is exploited: it is in this sales configuration that we can help you. The onboarding process for the Zalando Partner Program is selective and guided. First of all, therefore, you will have to apply for access to the marketplace starting from the page yuo find here.

Acceptance to the Partner Program will give you access to the Zalando Partner University and, having passed the Brand Readiness process, to the ZDirect platform through which you will manage your presence on the marketplace.

Identikit of the ideal seller for Zalando

The ideal seller for Zalando is a brand in the clothing and accessories range.

Given the average cash flow which is around 60 euro *, the brands available are those of fast fashion rather than high-end ones. The product categories available also leave room for jewelery and watches.

*source: statista.com

“For over 8 years I have been helping sellers form different product categories, company sizes and with even specific needs. I am happy when I help organizations to achieve the goals we setted up.”

Start selling on Zalando

Fill out the form to be contacted by one of our eCommerce Managers and discover the opportunities coming from the dropshipping model.


International sales in Europe are simple to enable on Zalando..

The translation of the text of the descriptions takes place automatically: it will be sufficient to enter those in English.

The individual countries are managed independently and this gives you access to a pricing policy that is as flexible as possible.

Payments and logistics

The payments that the consumer makes on the platform are withheld by the marketplace, which reports them to the Partner at the beginning of each month following the relevant month, by sending a regular invoice

The reports sent, divided by individual country, include:

  • sales
  • returns
  • compensation

The invoice sent at the beginning of each month is paid by the end of the same month by bank transfer..

With regard to logistics, on the other hand, the Partner can equip itself independently or use the ZFS (Zalando Fulfillment Solution) method which contemplates the use of Zalando's services. The goods, in this case, are stored in Germany and the taxation will be managed accordingly.

How much does it cost to sell on Zalando

Sales commissions are calculated according to a progressive and different mechanism by product category. According to the value of the transaction and the product category, therefore, the commission that Zalando retains changes, fluctuating between 5 and 25%.

For example, within the Shoes category, the commissions are as follows:

  • 5% if the transaction is up to 20 euro
  • 10% if the transaction is up to 50 euro
  • 20% if the transaction is up to 100 euro
  • 25% if the transaction exceeds 100 euro

Want to star selling on Zalando?